Market Research Case Project: Determining How Consumer Attitudes Have Shifted Since Abercrombie & Fitch’s Rebrand
August 2021- December 2021
Leveraged interviews, focus groups, surveys, and secondary data to determine how consumer attitudes have evolved since the company rebrand, utilizing statistical analyses
Final Report
Final Presentation
International Marketing Product Management Project: Aiding the Tunisian Economy with ”GoMyClimate”
January 2021- May 2021
Ideated an artificial intelligence educational software catered to Tunisia’s environment and devised a marketing plan to promote, diffuse, and price the product
Final Report
Final Presentation
Integrated Marketing Communications Project: Enacting a Promotional Strategy for a Local Small Business
January 2020- May 2020
Designed an integrated marketing communications plan, utilizing census data and target-specific advertising campaigns to increase fundraising efforts for a local general store
Final Report
Buyer Behavior Brand Analysis Project: Strategizing Business Initiatives to Improve Lululemon’s Brand Engagement
August 2019- December 2019
Leveraged data from 15 focus groups to design a marketing proposal that realigned consumers to the company’s core values
Final Report
Final Presentation